Aerio works best on social media sites that allow clickable links on individual posts, and that have the functionality to generate a preview from that link (Facebook, Twitter & Pinterest).
As Instagram prevents links in photo captions or comments from being clickable, we do not recommend sharing your Aerio books through the Instagram platform.
There is a clickable link within Instagram on your profile page, so one possible work-around is to add "link in profile" to a book photo caption, sending followers to your bio where they can click on the link. However, this is a somewhat clunky process and is not easily sustainable, as the profile link would need to be updated with each new book post.
*Note, if you have a verified Instagram account (will show a blue checkmark next to your user name), there is a new feature to add a custom URL to just your Instagram stories. This option will show up when you are editing your story, with a button to add a link - similar to the buttons to add text or emojis. The link will not display directly on the story, but instead there will be a "See More" button at the bottom of the story to entice viewers to swipe-up, which will open up a browser within Instagram that navigates to the custom URL.
Read more about this feature here: https://techcrunch.com/
For more info on how to get a verified Instagram account, click here.