There are definite benefits for publishers who introduce Aerio as a tool for their authors to use independently:
- It's a hands-off approach with less time commitment for the publisher.
- Authors are closest to their readers, and can most successfully promote Aerio book pages and previews through contacts and built-in social media followings.
- Authors will earn the retail revenue from their Aerio store, adding to their usual royalities and incentivizing them to sell more books.
- Publishers will still earn wholesale revenue on every sale from an author's Aerio account as fulfillment is handled by Ingram Book Company. To learn more about fulfillment, visit: How it my profit calculated for print books.
Want an alternative approach to collect email addresses and additional revenue? Learn the benefits of managing an Aerio account for your authors.