A wholesale discount is the amount of the retail price you give away to a wholesale or retail account such as Ingram Book Company (a wholesaler) or Barnes & Noble (a retailer).
When you use Aerio, you are effectively the retailer or reseller of your book! You will have more margin to profit from if you use a trade wholesale discount between 53% to 55%.
The most acceptable industry standard wholesale discounts are 53% to 55%. The wholesale discount you offer is what our distribution partners receive. They may pass on a portion of that discount to their customers. By offering a wholesale discount of 53% to 55%, bookstores may receive their normal trade discount or contracted discount from the wholesalers they buy from, such as Ingram. If you offer a discount lower than 53%, your book will be considered a “short discounted” book and many brick and mortar stores will not buy a short discounted book.
If you're an IngramSpark Author:
- Check out their article on setting wholesale discounts here: How to Set Up Your Title
- Interested in changing your discount? See: Updating Pricing, Discount and Return Options
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