eBook Marketing Best Practices

Aerio is your ULTIMATE Marketing Tool!

With an Aerio Subscription, you can supercharge your ebook sales with social sharing, lead generation, custom widgets and giveaways.

For more information about Aerio Subscriptions, see: Why do I need an Aerio Subscription?

Best practices for marketing your ebooks with Aerio:

1. Share your ebook preview on Social Media!

• Post to Facebook:
  
  • Open the preview from the book page
  • Scroll down and click the Facebook widget in the bottom right corner
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  • The cover of the book will appear on Facebook along with the designated handles and metadata. When a user clicks on the image of the book within the Facebook post, they will be directed to the preview.
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• Post to Twitter:
  
  • Open the preview from the book page
  • Scroll down and click the Twitter widget in the bottom right corner
  • The cover of the book will appear on Twitter along with the designated hashtags and handles and metadata. When a user clicks on the image of the book within the Tweet, they will be directed to the preview.
• Post to Pinterest:
  
  • Open the preview from the book page.
  • If you’ve uploaded a PDF ebook, you can Pin any page of the preview! First clicking through to that page you want to pin; scroll down and click the Pinterest icon in the bottom right corner. (If you’ve uploaded an ePUB ebook, you can only pin the cover page)
  • Once pinned, you can edit the metadata that is automatically pinned within Pinterest.
  • When a user clicks on the pin, they will be directed to the preview.

2. Share your ebook preview page via e-mail:

Click on the envelope icon from the book preview, and an email will load with a canned message similar to this:

[Automatily generated phrase] Thought you'd find this interesting.

[Book Title] Lust, Chaos, War & Fate: Greek Mythology [Author] by Jason Boyett

[Custom Book Description] Mythology is not about the past. The past is what’s behind us and that’s not where mythology really exists. The big daddy of mythology hails from ancient Greece—and whether we realize it or not, Greek mythology influences the western world of today.

If you have ever seen the Atlantic Ocean, if you love the wonders of stargazing, if you’ve dreamed of being in the Olympics, or made reference to...

[Link to ebook product page] https://aerbook.com/maker/productcard-2894252-1429.html&utm_medium=email

3. Direct consumers to other retailers of your choice:

Other retailer links are managed in your ebook Book Dashboard. 

• Click on “My Inventory” in the “Store” tab. Quickly identify your ebook uploads with a blue background, and click the blue "Choose Settings" drop-down and “Book Dashboard

Once you are in the Book Dashboard:

• Click on the “Marketing” tab and scroll down to the secton “Other Retailers”
• Add/Update existing retailers with your custom Button Label and Button URL
• These buttons will now appear on your ebook page, listed under your book price
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  5. Create Widgets, and embed them on your blog or website!

*Compatible with WordPress

Create Widgets from the "Get Widgets" Button:

• Go to “My Inventory” under “Store”
• Find the book and click the Get Widgets </> button under the Settings column

• This will bring you to the Widgets creation page.

• Next, update the widget size, alignment and Social buttons, as well as customize your Cover Text
• Preview these changes automatically on the right hand of your screen.

• Once you have your widgets and cover text the way you want it, scroll down to “Embed Code” and copy the code provided 

• Paste the code in the “Text” box on the respective WordPress page (or HTML if you're not in wordpress) you’d like it to appear on your website, click Publish/Update and you’re done!

Create eBook Cover Widget from the "Book Dashboard":

• Go to the Book Dashboard of the ebook
• In the upper right corner of the screen, click on the button “Create Cover Widget”
• A pop-up will appear where you can update the Widget size, Read Text, alignment and Sharing buttons.
• Preview these changes automatically on the right hand of your screen.
• Once you have your widgets and cover text the way you want it, scroll down and copy the code provided
• Paste the code in the “Text” box on the respective WordPress page (or HTML if you're not in wordpress) you’d like it to appear on your website, click Update/Publish and you’re done!
• The widget will link back to your Aerio ebook preview page

6. Unlimited Free eBook Giveaways!

Aerio has unlimited free ebook giveaways! This feature is turned on when uploading your ebook into the Aerio network, and can be updated at any time through your Book Dashboard.

Setting up a New eBook as a Free Giveaway

• Go to the “Upload eBook” tab in your Aerio Dashboard
• Choose to upload an ePub or PDF
• Choose Your Aerio Subscription Plan
• Upload your ePub/PDF
• Add Book Metadata
• Under Retail Settings, check the box “Enable Free Giveaway”
• Add On-Sale Date and Choose DRM
• Link additional print ISBNs, add Social Metadata and choose your eBook Sample pages

Update an Existing eBook as a Free Giveaway

This is managed in your ebook Book Dashboard. 

• Click on “My Inventory” in the “Store” tab. Quickly identify your ebook uploads with a blue background, and click the blue "Choose Settings" drop-down and “Book Dashboard

Once you are in the Book Dashboard:

• Click on the “Retail” tab
• Under Pricing & Discounts check the box “Enable as Free Giveaway”
• Scroll down and click “Update Pricing and DRM”
• Your Store Price will now say "Free"

Free giveaways are proven to increase sales, customer loyalty and social traffic.

Here are just a few ways we encourage you to market with free ebook giveaways: 

• Create a Supplement
  • Offer a free ebook to supplement a bestselling backlist title—generate renewed interest and reach a new audience.

• Series Launches
  • A popular series launching its next amazing installment? Use that momentum to your advantage. Offer the first title in the series as a free giveaway to promote the book about to launch. Make a fan of the series and you’ve all but guaranteed subsequent sales.  

• Tease an Upcoming Release
  • Create a free ebook sample chapter for an upcoming book release—increase awareness and build anticipation.